🛒 Ecommerce Webhook Features
Real-time, automated WhatsApp notifications for every critical store event.
The Power of Real-Time Communication
The eCommerce Webhook Notifications for WhatsCloud is designed to eliminate the communication gap between your store and your customers. By integrating directly with your ecommerce platform's native webhook system, we ensure that every critical update—from a new order to a successful delivery—is instantly translated into a personal, timely WhatsApp message. This automation boosts customer confidence, reduces support inquiries, and enhances the overall post-purchase experience.
✨ Key Features Explained
Notifications are instant. When a state change (e.g., "Order Paid," "Shipment Created") occurs in your ecommerce system, the webhook instantly pings WhatsCloud, triggering the template message with virtually zero latency. This is crucial for time-sensitive alerts.
Cover every step of the customer journey: Order confirmation, payment received, order processing, shipping/tracking updates, and delivery confirmation. This comprehensive coverage dramatically reduces "Where is my order?" inquiries.
Once the webhook is configured, the system runs on its own. There is no need for your staff to manually check for status updates or copy-paste messages, freeing up time for sales and support.
We utilize only approved WhatsApp Business API templates, ensuring compliance, high delivery rates, and structured, professional communication that follows Meta's guidelines. Dynamic variables (like Order ID, Tracking Number, Customer Name) are automatically inserted.
Works out-of-the-box with major platforms (WooCommerce, Shopify, Magento, etc.) and is designed to accept standardized JSON webhooks from virtually any other platform or custom-built store.
Track the success rate of every notification sent. Our dashboard shows if a message was sent, delivered, or failed, allowing you to monitor customer engagement and the reliability of your communication workflow.
⚙️ How the Webhook Flow Works
Understanding the simple, three-step process helps you configure the addon correctly.
Step 1: Event Trigger on Ecommerce Platform
A significant event occurs, such as a customer completing checkout (order.created) or a fulfillment partner updating a tracking number (order.shipped). Your ecommerce platform generates a data payload (usually a JSON object) containing all relevant details (customer number, order items, tracking link, etc.).
Step 2: WhatsCloud Webhook Reception
The ecommerce platform sends this JSON payload to the unique, secure webhook URL provided by the WhatsCloud Addon.
- Parsing: WhatsCloud receives and immediately parses the JSON data.
- Validation: The system validates the data and checks the security signature to ensure the request is legitimate.
- Mapping: The event type (e.g., order.paid) is mapped to the pre-configured WhatsApp message template (e.g., payment_received_template).
Step 3: WhatsApp Notification Delivery
WhatsCloud extracts the necessary dynamic variables from the payload (like Customer Name, Order ID, etc.) and sends the templated message via the WhatsApp Business API to the customer's phone number. The delivery status is then logged in your WhatsCloud dashboard.
🔐 Security and Reliability
Data security is paramount when handling customer and order information.
Secure Webhooks with Validation
Our webhook endpoints are protected using a shared secret key mechanism. When you set up the webhook in your ecommerce platform, you provide a unique secret key. The platform uses this key to generate a cryptographic signature for every request, which WhatsCloud verifies upon reception. This guarantees:
- Authenticity: The request truly originates from your store.
- Integrity: The data payload has not been tampered with during transmission.
Flexible Configuration
You maintain full control over your notifications:
- Toggle Events: Easily enable or disable notifications for specific events (e.g., turn off "Order Processed" but keep "Order Shipped").
- Template Mapping: Assign a different WhatsApp template to any webhook event to perfectly tailor the message content.
❓ What is the Ecommerce Webhook Notifications?
This automatically sends WhatsApp notifications to customers when events occur in your ecommerce store (orders, payments, shipping updates, etc.). It eliminates the need for manual customer communication and keeps customers informed throughout their purchase journey.
❓ Which ecommerce platforms are supported?
Currently supported platforms:
- ✅ WooCommerce (WordPress)
- ✅ Shopify
- ✅ Magento
- ✅ PrestaShop
- ✅ OpenCart
- ✅ Salla
- ✅ Custom platforms